Tony's Blog

Here's a resource with practical tips on how to address the inevitable aging process: http://gracefulaging.com/about/.

Our youth-oriented culture is leading young marketing executives to leave a lot of money on the table. USA Today reports that although consumers 50 and older have increased their spending by 45% in the last decade, the boardroom "kids" making marketing decisions just don't get it.

From USA Today: 

It's as if marketers all wear the same blinders. Because so many marketing executives are under 40 — or even under 30 — many presume most consumers not only think like them, but want to be like them, says Matt Thornhill, 50, founder of The Boomer Project, a specialty research firm. "They forget that people over 50 still have dreams," he says.

Read the entire article.